ABOUT INDY LINE-X Linings has two convenient Indianapolis locations, one on the Westside near Avon, and the other on Indy’s Southside in Greenwood. We are a Top 100 LINE-X Franchise, specializing in all types of coatings and vehicle accessories. Our Westside location has the largest Truck Gear Showroom in the Indianapolis area with over 3000 sqft of truck accessories. We also have the largest LINE-X Polyuria spray booth in the Midwest capable of handling even your largest projects. Some examples are (Semi-Trailers, Large RV’s, Mobile Collapsible Stages, Specialty Marine and more)
HOW IT ALL BEGAN
In the spring of 1998, the Hutchek brothers found they had an issue with their fishing boat. Their rear seat would often hit and scratch the boat motor hood of their aluminum Sylvan fishing boat. Jim being in the plastics industry already thought maybe they could get their hood coated just like Jay’s truck bed. But they quickly realized they couldn’t get any dealer to do it for a reasonable price, as Rhino Linings at the time,seemed to be the only well-known product in Indianapolis. However, after seeing the local Rhino dealer’s products again at the Indiana State Fair, they negotiated a fair price and took it to a local shop and had the top of it coated. A few weeks later they found the product peeling off the motor’s fiberglass hood. So as advertised, they took it back to get it fixed under warranty. The local Rhino dealer turned them away saying;“not my problem”.
Frustrated, they vowed never to use the Rhino product again. Jim and Jay continued to complain about how they were treated, and how someone should show Rhino how to run a respectable business. Well, the rest is history. A month later Jim came home to find his wife, Shelley, had not only researched every known spray-on bedliner, but had samples of every one of them on their dining room table. So Jim, Jay, and Shelley quickly went through all 40+ samples, however, only one stood out above all the rest….LINE-X.
In the late Fall of 1998, while on a family vacation to Las Vegas, the three decided to go into business together. With the new Millennium quickly approaching they decided to name their brainchild MILLENNIUM LININGS, as this was going to be the company to take their family into the next Millennium. With all good business ideas you need a plan, so they quickly put together their resumes and a detailed business planto take to their bank for review. In February of 1999, they officially met with LINE-X and sealed the deal to openIndianapolis’s First LINE-X Location: MILLENNIUM LININGS AND ACCESSORIES in May of 1999 on Indy’s west side.
NOT EVERY PATH IS AN EASY ONE
It would be great to say,“and they lived happily ever after”……. however with all new businesses, there are always bumps in the road. Millennium’s first bump was just a few months later with the 1999 Indiana State Fair, where they found that the Indiana State Fair Board had illegally sold an exclusive agreement to Rhino Linings to keep all other bedliner companies from showing their product at the fair. However,Jim decided if they couldn’t get in that they needed to make their issues known. Armed with hundreds of flyers and plenty of trucks in the fair’s parking lots to put them on, Millennium told customers why they weren’t at the fair. This along with a vast amount of help from the local press, MILLENNIUM LININGS prevailed. By week 2ofthe State Fair, Jim had received a call from the Governor’s office offering them a guaranteed spot in the 2000 State Fair, and a promise the fair board would not be signing any more exclusives to keep local businesses out, if MILLENNIUM LININGS would stop talking to the press, and let the story die as it was terrible publicity for the fair. The Mayor’s, Governor’s,and State Fair’s offices had all been inundated with phone calls and complaintsfrom Indianacitizens and other local small businesses.
HERE WE GROW AGAIN
Millennium had built a wonderful customer base on the sole principal “that everyone was to be treated like family”.This had caused them to out grown their Country Club Rd. location. So bymid 2002 the Hutchek’sbought their second and third LINE-X Territories From Cookie’s Body Shop of Acton, IN.Cookie’s was the original INDIANA LINE-X started in the early 90’s.This expansion gave them the entire West, South and East side territories of INDY all the way to Shelbyville. They also later opened Millennium Custom Coatings as a specialty and mobile coatings company. In the Spring of 2004, the family moved their West Side business to its permanent home on Raceway Road.At this time there were still no other LINE-X Dealers in Indianapolis.
HERE WE GROW AGAIN
Later in 2010 Millennium Custom Coatings or MCC started to transition into more of a specialty company, not only coatings, but manufacturing parts and equipment for other mobile coating and foaming companies. By 2012 MCC had become one of the leading equipment dealers in the region and was continuing to grow. So in late 2011 Jim and Jay decided to start splitting their businesses. Jay & his business partner Rob took over ownership of MCC Equipment Company that they had built.Later in 2014 with MCC requiringmore and more of Jay’s time and LINE-X having become an official franchise, Jim and Jay decided it was best for Jim and Shelley to take over full ownership of the two LINE-X Locations.
Millennium Linings is still run by Jim and Shelley to this day, with Jim not just overseeing the stores, but he’s at the businesses daily making sure they keep with their tradition of treating each and every customer as if they were family. This also gives the customer the ability to know we are a local company that cares and that any concern no matter how small won’t fall on deaf ears, as the owner is always on duty to ensure their needs are being met. Millennium also DOESN’T commission its staff to sell and upsell like most truck accessory chains do, as this leads to customers feeling pressured and confused over what is the best product for their needs. At Millennium, we are not after the single sale, we are here to earn your family’s business for life.